Anyone who has ventured to start their own business knows that cash flow is important. Marketing and sales budgets are usually non-existent and the need for such budgets are often not apparent when you are working to generate revenue to pay rent. Email marketing is one of the lowest cost marketing tools available especially with the rise of social media networks that allow businesses to send mass “emails” to potential customers. The problem with most micro/small businesses is that they do not understand how email marketing can help them. Simply sending a message to 1,000 people is not enough, especially if you send the same message each and every time. So how does one use email marketing tools effectively?
- Think in campaigns – each email you send should be part of a bigger picture, telling a story to your audience
- Personalise - send relevant content to your customers, use gender, age and location data to assist in personalising content
- Ask your recipients to share – provide an easy, obvious way for your recipients to send the message on to others
- Analyse results - one of the biggest problems with small businesses is that they don’t use systematic (scientific) methods for determining success of an email. Track your messages and analyse the data that contains to help with streamlining the messages you send in the future
This is one area where small business should really invest more time and money. Email marketing is not dead (yet) and will continue to be an excellent medium for reaching, attracting and converting potential customers.
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Email marketing and micro/small businesses
Anyone who has ventured to start their own business knows that cash flow is important. Marketing and sales budgets are usually non-existent and the need for such budgets are often not apparent when you are working to generate revenue to pay rent. Email marketing is one of the lowest cost marketing tools available especially with the rise of social media networks that allow businesses to send mass “emails” to potential customers. The problem with most micro/small businesses is that they do not understand how email marketing can help them. Simply sending a message to 1,000 people is not enough, especially if you send the same message each and every time. So how does one use email marketing tools effectively?
This is one area where small business should really invest more time and money. Email marketing is not dead (yet) and will continue to be an excellent medium for reaching, attracting and converting potential customers.
Related Posts